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Freja

CRUSH

An app that help female beginners ditch gymtimidation and form personal training routine.
Type
UX Design
Timeline
11/2019-01/2020
Role
UX researcher, UI designer
Team
Individual Work

CHALLENGE

1. To provide proper help without disturbing or distracting users’ training.

Improper help in the gym can be an impediment, I came up with several ideas launched in different devices such as mobile, iPad, watch, TV screen, or even a projector on a mirror. Finally, I found mobile and smartwatch were more flexible, less disturbing, and more universal.

2. To reveal the differences of painpoints between male and female in workout.

Since gymtimidation has an apparent gender difference and females suffer more. The key point to the solution is to find the special characteristics and preferences of the female. Besides that, female interviewers did not always speak out their soft spot, I should analyze the pain points behind the gymtimidation.

SOLUTION

PLAN IN ADVANCE
Make plans in advance to avoid the situation that females don't know what to do in the gym.
TRY IT, LIKE IT
Mark the motion if they like, gradually they will make a personal plan that fits them well.
SEE YOUR EFFORT
The muscle distribution map is displayed and outcomes are visualized so they can see their effort directly.

Try more motions

Experiencing the motions as many as possible is a great way for novice so that they can have an overall feeling of the whole body muscles.

Form Personal Training Plan

A four week training plan will be formed based on the information user entered when first using the APP.

Visualize the effort

No effect to be seen is a discouraging thing of beginners. Crush App uses graphic muscle map to visualize the progress. Seeing the map became more colorful will abate gymtimidation.

BACKGROUND

50%
of Canadian women suffer from gymtimidation.
Gymtimidation does more than just cause a little anxiety-it is keeping a shocking number of women at home. It is a serious problem that needs to pay attention to. This project aims to solve the problem.
https://www.ipsos.com/en-ca/four-ten-40-canadians-intimidated-working-out-gym

RESEARCH

Survey On Female‘s Training Habits
To have an overall view of the gymtimidation among Chinese females, I surveyed their training habits. The survey includes 3 parts: self-definition about training, training preference, and difficulties during a workout.
80 valid responses
Interview On The Causes Of Gymtimidation
To learn more training details and have a better understanding of the trainers' pain points behind the fear, since I pay attention to the differences between male and female, I interviewed both male and female. The focus of the interview was their opinions about strength training and details of their difficulties.
6 participants

DEFINE

Finding Patterns in User Feedback
MENTALITY
COGNITIVE BIAS
Women have more emotional questions,they care more about their body shape and are more sensitive to others' opinions
TECHNIQUE
KNOWLEDGE DEFICIENCY
Women face more technical problems. For knowledge deficiency, it takes them more time to master the equipments and form their personal plan.
User Journey Map
Identity Models For Target User Groups
From novice to intermediate, female will face 4 phases. The waver and the confusionista suffer more from gymtimidation, so I narrowed down my target users to these two groups.
Persona

DESIGN CONCEPT

PRINCIPLE IS THE KEY
After the research and defination, I finally came up with a model to demonstrate different aspects that affect female beginners' experience and performance.
OLD LINESTREAMED MODEL
At present, female beginners focus more on the relationship between the motion and the effect, they hardly know which muscle they are working on. And they will easily fall into gymtimidation.
NEW GOLDEN NUGGET MODEL
In the new model, the relationship between muscle and effect has been connected. As a result, female beginners will engage in the exercise and not pay more attention to the environment.
What Is The Right Routine?
To answer the second question, I did a desktop research again. I focus on the muscle principle and female body characteristics to make clear what female should do at the very beginning of the strength training.
Key Insights
1. Activate the whole body muscle groups, try as many motions as possible to have an overall experience.
2. Foucs on the large muscle groups at first, intersperse small mucle groups training gradually.

DESIGN

Sketch
Wireframe
Onboard Page
User will enter basic information at the first time,body report and recommendation will be shown.Then user will choose trainin ag day and duration.Aat last,a personal plan will form.
Motion Library & Community
All the motions will be listed at motion library motion,user can also start a single training as they like.Traininers can show experience and ask questions at community section.

Retrospect!

1.Find a touchable scope is the most important thing. Too big a scope is out of one's control which makes the outcome plain and superficial, too small a scope lacks meaning, the ability of the designer is not well performed.
The most time-consuming thing is to find a topic and narrow down the problem into one sentence. Before crush, I wanted to make a busline reminder in real-time and it turned out to be a too wide scope to handle for myself. Current navigators like Baidu or Google have already published this feature using their powering technique, compare with which, I can hardly make something new depend on my ability. So my first brainchild aborted. I started with what I am familiar with. That is sports! For me, I concluded three ways to avoid it:
1, Start with something not completely new for you.
2, Do enough research of competitive products.
3, Here comes the second idea⬇️
2. Identity the users, the more specific, the better. Make the design satisfy only a small group at first, then fan out.
Female trainers as a group are not specific enough, after research I sorted this group into 4 phases which made my design scope clearer and easier. I only targeted 2 phases as my users so that the pain points were concise and straightforward. Try to satisfy only a small group of people is a touchable scope that I can deal with. To do that, thorough and deep research is needed, Only I had comprehended the game, I will continue to the next phase.